A family-owned farm in Jessamine County, Kentucky is now home to a beef share business, offering local consumers a humanely-raised beef option. Spring Water Beef’s cattle are a closed, pasture-based herd, raised free of pesticides, confinement, antibiotics or synthetic growth hormones.
Spring Water Beef wanted a logo that would reflect their commitment to their livestock and the environment. The simplest way to achieve that was by using blades of grass, set in a natural shade of green. The blues represent the spring that runs through the farm. Aside from that, the main focus is on the name, set in a strong slab serif typeface. This will help Kentucky consumers in search of a healthier, more sustainable alternative to industrial beef to easily recognize the name Spring Water Beef.
Learn more at springwaterbeef.com.